With this, the company gains competitiveness and incentive to be more efficient. Any difficulties will cease to exist if the following guidelines are followed when formulating the plan for the export activity:

 

• Be willing to invest in organizing your foreign market. Without market research, careful choice of agents, definition of the intended consumer and knowledge of the requirements of each market, only sporadic business can be carried out, never permanent.

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• Study the market with which you want to operate, in order to assess your effective commercial possibilities, focusing first on the customer and then on the product, its varieties and required characteristics.

 

• Pay special attention to the provisions on packaging, labeling, validity and phytosanitary requirements, in force for the product in the target market.

 

• Maintain some form of representation in the market to be conquered, in order to offer a minimum of after-sales service.

 

• Carefully calculate export prices. In addition to using the incentives granted to exports with perfect balance, sometimes it is necessary to present the most advantageous quotation possible.

 

•   Remember that the forms of advertising, publicity and sales promotion of a product must always be in perfect harmony with the peculiarities of each market. For a good product there will always be a good market.

 

• One of the most important points, there is only one reason for someone to start buying from a new and far away supplier: better price, acceptable quality, guarantee of continuous supply and service as efficient as that of traditional suppliers.

 

• Do not expect immediate and grandiose results. The opening of new markets requires work in the medium and long term. In reality, it is an investment that, if made seriously, is the result of great results.